Bluefin Fish Sells for Unprecedented Price of $3.2m at Tokyo Auction

A large bluefin tuna on display at a fish market auction
A familiar auction figure is a regular presence at the traditional event.

A substantial Pacific bluefin tuna created waves at the Toyosu fish market this Monday, securing a historic bid of 510.3 million yen (3.2 million US dollars; £2.4m) during the market's first auction of the calendar year.

The successful offer for the 535-pound fish came from the company of a popular sushi restaurant group, which runs locations throughout Japan and internationally.

"The first tuna brings a prosperous start," remarked the company president, a notable participant at the annual first sale.

Referred to as the Tuna Tycoon, this entrepreneur is famous for placing record bids for bluefin tuna at these high-profile January auctions.

Bidding Shock and Historic Past

After the auction, the successful bidder told reporters that he was "astonished at the amount," adding, "I expected we would be able to acquire it a little at a lower price, but the price soared in no time."

This new acquisition exceeds his own notable purchases:

  • He paid 56.5 million yen away in 2012.
  • He spent 155 million yen the following year.
  • In 2019, he won a tuna for 333.6 million yen (2.1 million dollars).

Even after once remarking that he thought he "did too much," he has now proceeded to surpass his own record once again.

An Annual Spectacle of High Prices

The inaugural auction at the Toyosu fish market is notoriously associated with exorbitant prices. In the prior year, the first tuna was acquired for 207 million yen by another culinary group, which indicated the fish would be available at its locations nationwide.

The high-energy atmosphere at the fish market during these pre-dawn auctions has become a major spectacle in Tokyo. Monday's auction, which commenced around 05:00 local time, was no different.

Immediate Consumption

The multi-million-dollar tuna was promptly prepared for patrons at the winner's sushi restaurants shortly after the auction ended.

"I sense like I've begun the year in a good way after eating something so fortune-bringing as the year gets underway," remarked one happy customer.

Scott Page
Scott Page

A passionate gamer and content creator specializing in loot mechanics and gaming strategies, with years of experience in the industry.